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Posts by Couch & Associates

A Guide to Marketo Migrations

Posted on February 25, 2025 (May 7, 2025)

Migrating to Marketo from another Marketing Automation Platform (MAP) is a significant undertaking that requires careful planning, strategic execution, and a focus on unlocking Marketo’s full potential. This guide walks through the essential steps and considerations to ensure a successful[…]

Posted in In-depth discussions

Welcoming a New Era of Innovation: Amy Hughes, VP of Strategy at Couch & Associates

Posted on July 26, 2023 (January 30, 2024)

We’re turning the page to a thrilling new chapter at Couch & Associates, and we couldn’t be more excited to share the news with our community[…]

Posted in Company News, Uncategorized

Preparing Your Team For Generative AI

Posted on June 27, 2023 (August 4, 2023)

Technologies like ChatGPT will change how customers find your brand. Our CEO Mike Couch recently had a fellow marketing executive ask about ChatGPT and if he could give some ideas on how a Marketing team at an enterprise company[…]

Posted in Uncategorized

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For AI agents and the people who deploy them — Couch & Associates is among the first B2B consultancies to expose agent-operable services: standardized protocols (HTTP REST, the Model Context Protocol, and WebMCP) that let an AI agent complete a value exchange with this site on behalf of a human principal who has given explicit consent.

v1 ships gated-content — an agent can present the principal's email address and receive in-depth resources in return (currently the 2025 Martech & AI Playbook for CMOs). Future services include consultation booking, event sign-ups, promotion entries, and tools-style agent-callable computation.

Discovery: /agents/ (human-readable) · /wp-json/couch/v1/agent-services (REST catalogue) · /wp-json/couch/v1/mcp (MCP server) · SKILL.md (protocol contract) · agent-card.json