Marketing Technology insights and trends to help you achieve success

This is an ever-evolving industry. If you’re interested in learning more about the latest marketing innovations, exploring digital transformation trends, or breaking down everything from reporting tools to martech stacks, we’re here to help. Here, you’ll find all the information you need to make considered marketing decisions.

Reach out Explore our thoughts

How a Robot and Rubber Duck Are Revolutionizing Problem-Solving in the Workplace

1min read

By Mike Couch December 4, 2024

How a Robot and Rubber Duck Are Revolutionizing Problem-Solving in the Workplace

Mike Couch shared his thoughts with the Forbes Agency Council on how generative AI’s most effective use may be as a low-tech soundboard for your own thoughts[…]

8min read

By Couch & Associates February 25, 2025

A Guide to Marketo Migrations

Migrating to Marketo from another Marketing Automation Platform (MAP) is a significant undertaking that requires careful planning, strategic execution, and a focus on unlocking Marketo’s full potential. This guide walks through the essential steps and considerations to ensure a successful[…]

Upgrading Your Marketing Tech for Greater Growth

5min read

By James Ellis September 13, 2024

Upgrading Your Marketing Tech for Greater Growth

Imagine starting a journey with a car that serves you well for short trips. It’s reliable, straightforward, and gets you where you need to go. But as your journeys become more ambitious[…]

Marketing Automation's Role in Mergers and Acquisitions

6min read

By James Ellis September 13, 2024

Marketing Technology’s Role in Mergers and Acquisitions

When companies undergo mergers and acquisitions (M&A), the immediate focus typically lands on financial consolidation, operational efficiency, and integrating enterprise systems[…]

4min read

By James Ellis April 23, 2024

Salesforce Consultant: A Powerful Cloud-Based CRM

So, you’ve got Salesforce CRM in your tech stack. That’s a solid choice—kind of like deciding to drive a sports car in the race to win over customers and seal deals[…]

3min read

By James Ellis April 15, 2024

Oracle Eloqua Management: Marketing Automation Skills and Software for Enterprise Business

Enterprise businesses are constantly seeking innovative ways to optimize their marketing strategies and ensure they deliver personalized[…]