Improve Your Customer Journey to Increase Leads
The world of business has evolved significantly, shifting from product-centric to customer-centric approaches. Businesses that master the art of customer journey management[…]
Author: James Ellis
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Posts by James Ellis
MX Explained
MX (Mail Exchange) records allow mail servers to route emails to the right place. This includes bounce backs that often go untracked and unrecorded, skewing email[…]
DMARC Explained
DMARC (Domain-based Message Authentication, Reporting, and Conformance) is an email authentication policy, and reporting protocol. A DMARC record shows that the sender’s domain is protected by SPF and DKIM[…]
BIMI Explained
BIMI (Brand Indicators for Message Identification) is an email verification measure that has recently been built onto the DMARC framework. As the name suggests, BIMI brands messages with an[…]
DKIM Explained
DKIM (DomainKeys Identified Mail) is an email authentication measure to verify that messages were not manipulated on their journey between sender and recipient. Think of a wax seal that’s used to stamp letters – if the sea[…]
SPF Explained
Email, on its own, is not the safest means of communication. It was one of the first forms of online communication and, thanks to various improvements[…]