Understanding Salesforce Marketing Cloud
Salesforce Marketing Cloud is a powerful tool that works by unifying data from various touchpoints, creating a single, coherent view of each customer. This data-driven approach[…]
Author: James Ellis
- Website
- http://couch.associates
Posts by James Ellis
Benefits of Finding the Right Marketing Cloud Partner
Digital tools have advanced significantly and simply acquiring them is no guarantee of success – you also need the right partner to help you navigate and maximize these tools[…]
Connecting Salesforce to Your Email Marketing Campaigns
In today’s rapidly evolving digital landscape, effective marketing strategies are pivotal to the success of businesses across industries. Salesforce Marketing Cloud (SFMC) has emerged[…]
Improve Your Customer Journey to Increase Leads
The world of business has evolved significantly, shifting from product-centric to customer-centric approaches. Businesses that master the art of customer journey management[…]
MX Explained
MX (Mail Exchange) records allow mail servers to route emails to the right place. This includes bounce backs that often go untracked and unrecorded, skewing email[…]
DMARC Explained
DMARC (Domain-based Message Authentication, Reporting, and Conformance) is an email authentication policy, and reporting protocol. A DMARC record shows that the sender’s domain is protected by SPF and DKIM[…]