This is an ever-evolving industry. If you’re interested in learning more about the latest marketing innovations, exploring digital transformation trends, or breaking down everything from reporting tools to martech stacks, we’re here to help. Here, you’ll find all the information you need to make considered marketing decisions.

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Understanding Demand Generation
5min read
By Couch & Associates March 18, 2013

Understanding Demand Generation

Demand generation is defined as the focus of targeted marketing programs to drive awareness and interest in a company’s products and/or services. The key ingredients of […]

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6 Things Marketers Need To Know About Google Analytics
6min read
By Couch & Associates February 28, 2013

6 Things Marketers Need To Know About Google Analytics

As a marketer, do you know what’s driving leads/sales to your website? Are you getting more out of your website by optimizing it effectively for search[…]

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10 Tips for Writing an Effective Business Blog
5min read
By Couch & Associates October 3, 2012

10 Tips for Writing an Effective Business Blog

What makes a good business blog? What should you keep in mind when writing a business blog? How do you defend your brand in the blogosphere[…]

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Three Benefits of Monitoring Key Performance Indicators
2min read
By Couch & Associates September 19, 2011

Three Benefits of Monitoring Key Performance Indicators

The ability to make the best decisions, like whether or not to continue with certain efforts, terminate them, or move forward with more successful ones is[…]

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The Importance of Rebranding- Keeping Your Company in Shape
3min read
By Couch & Associates September 6, 2011

Importance of Rebranding your Company

Companies that don’t employ rebranding strategies at the right time often find themselves slipping away from competition. The importance of maintaining a strong brand image means[…]

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