Martech company insights and trends to help you take your business to the next level

This is an ever-evolving industry. If you’re interested in learning more about the latest marketing innovations, exploring digital transformation trends, or breaking down everything from reporting tools to martech stacks, we’re here to help. Here, you’ll find all the information you need to make considered marketing decisions.

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By Couch & Associates

Case Study: Chargify

How Couch & Associates and Chargify deliver a seamless prospect hand-off from marketing to sales.[…]

#HowIBuild: Abrar Ali, Product Leader, Enterprise Solutions, Couch & Associates

6min read

By Couch & Associates July 16, 2019

How I Build a Product, Insights from Abrar Ali

Print Version Thank you for taking the time to read this interview series where we chat with some of the most innovative Product Leaders who develop[…]

5min read

By Mike Couch June 5, 2018

Why you should give a Git.

This article first appeared on LinkedIn If you work in sales, marketing or technology – you may or may not be familiar with GitHub. It’s[…]

Customer Experience Is Your Most Important Product. How do you build yours?

6min read

By Mike Couch January 9, 2018

Customer Experience Is Your Most Important Product.

This article first appeared on LinkedIn Customer experience (CX) improvement is one of the more difficult challenges in the front office today. Its transformation is[…]

4min read

By Couch & Associates November 15, 2017

Digital Transformation Demystified: Helping a North American bank deliver a more unified and personal services experience

This article first appeared on LinkedIn. Once a visionary buzzword, digital transformation has become a strategic imperative for most companies looking to retain their leadership or […]

4min read

By Mike Couch October 5, 2017

Let’s stop bashing sales outreach

This article first appeared on LinkedIn There is an increasing number of posts about ineffective messaging coming from salespeople. I’ve seen this in several formats[…]