Business Case for Investing in MarTech
Marketers are in a constant scramble for resources. There are just too many campaigns to run, ideas to execute, and metrics to analyze, and not enough[…]
Author: Couch & Associates
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Posts by Couch & Associates
Using the McKinsey Model for Marketing Departments
The idea of viewing initiatives by impact over a period of time allows organizations to plan smart, be more efficient in their operations, and map growth[…]
Are You a Modern Marketer? Take This Quiz
Take a Quiz to realize your potential as a modern marketer. Gain valuable insights and strategies to thrive in the digital landscape.[…]
How to Justify Investing in Account Based Marketing
Over the years as Couch & Associates has built its portfolio of large revenue businesses, I have had the pleasure of working with customers on Account[…]
Mike MacFarlane Joins Us as Management Consultant
As Couch & Associates expands its scope of service offerings for large revenue businesses, the Marketing Technical Agency has brought on Mike MacFarlane as a Management Consultant to[…]
Building A Strong Marketing Automation Foundation
If you are like me, you have probably seen TV shows that deal in home decoration or renovation where the goal is to ultimately go to[…]