Marketing Technology | Page 2 of 3

This is an ever-evolving industry. If you’re interested in learning more about the latest marketing innovations, exploring digital transformation trends, or breaking down everything from reporting tools to martech stacks, we’re here to help. Here, you’ll find all the information you need to make considered marketing decisions.

Reach out Explore our thoughts

We’ve been managing big data for thousands of years. Enough with the excuses

7min read

By Mike Couch January 30, 2017

We’ve managed big data for thousands of years. Enough excuses.

This article first appeared on LinkedIn Storytelling is a means of understanding big data. Our brains are supercomputers, and we have been processing big data for millennia. What[…]

Using the McKinsey Model for Marketing Departments

2min read

By Couch & Associates September 14, 2016

Using the McKinsey Model for Marketing Departments

The idea of viewing initiatives by impact over a period of time allows organizations to plan smart, be more efficient in their operations, and map growth[…]

Are You a Modern Marketer? Take This Quiz to Find Out!

1min read

By Couch & Associates August 18, 2016

Are You a Modern Marketer? Take This Quiz

Take a Quiz to realize your potential as a modern marketer. Gain valuable insights and strategies to thrive in the digital landscape.[…]

How to Justify the Value of Investing in Account Based Marketing

4min read

By Couch & Associates July 7, 2016

How to Justify Investing in Account Based Marketing

Over the years as Couch & Associates has built its portfolio of large revenue businesses, I have had the pleasure of working with customers on Account[…]

Building A Strong Marketing Automation Foundation

3min read

By Couch & Associates March 6, 2016

Building A Strong Marketing Automation Foundation

If you are like me, you have probably seen TV shows that deal in home decoration or renovation where the goal is to ultimately go to[…]

3min read

By Mike Couch February 28, 2016

Tick, Tock, Tech Marketing

How Agile Frameworks can be used for your marketing team too. Sprint to success! About a decade ago, Intel developed a manufacturing model which had two[…]