Marketing Technology | Page 3 of 3

This is an ever-evolving industry. If you’re interested in learning more about the latest marketing innovations, exploring digital transformation trends, or breaking down everything from reporting tools to martech stacks, we’re here to help. Here, you’ll find all the information you need to make considered marketing decisions.

Reach out Explore our thoughts

3min read

By Couch & Associates February 2, 2016

When Your B2B Marketing Funnel Is Busticated!

When two veteran B2B software chicks go to lunch, it’s pretty natural to talk shop. Within minutes my colleague says, “My funnel is busticated. What do[…]

5min read

By Mike Couch January 14, 2016

New Cycle of Marketing Campaigns

Only data-driven marketing teams who work collaboratively can consistently create the ever-changing combination of message and media necessary to attract and nurture modern customers. Historically, even[…]

Marketing Campaigns: A Scientific Approach

6min read

By Mike Couch December 4, 2015

Marketing Campaigns: Scientific Approach

Modern marketers are using empirical and measurable evidence to prove hypotheses, build learnings and create excitement for solving some of the most difficult problems they face[…]

Robot Sales Teams (And Why They Won’t Work)

3min read

By Mike Couch November 4, 2015

Robot Sales Teams (And Why They Won’t Work)

Technology has enabled so much innovation and growth for Marketing and Sales so quickly that it’s easy to lose sight of the people behind the technology[…]

Improving Student Enrollment With B2B Marketing Strategies

3min read

By Mike Couch October 24, 2015

Improving Student Enrollment With B2B Marketing Strategies

The problems of increased competition for students, staff, and research funding are putting a strain on higher education institutions, forcing many to completely re-invent their recruiting[…]

Marketing Automation 101: What B2B Marketers Need To Know About Marketing Automation

4min read

By Couch & Associates October 26, 2012

What B2B Marketers Need To Know About Marketing Automation

What is marketing automation? Marketing automation (MA) is the use of technology to manage and automate the process of nurturing prospects based on their interests until[…]