Marketing Technology insights and trends to help you achieve success

This is an ever-evolving industry. If you’re interested in learning more about the latest marketing innovations, exploring digital transformation trends, or breaking down everything from reporting tools to martech stacks, we’re here to help. Here, you’ll find all the information you need to make considered marketing decisions.

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Robot Sales Teams (And Why They Won’t Work)

3min read

By Mike Couch November 4, 2015

Robot Sales Teams (And Why They Won’t Work)

Technology has enabled so much innovation and growth for Marketing and Sales so quickly that it’s easy to lose sight of the people behind the technology[…]

Improving Student Enrollment With B2B Marketing Strategies

3min read

By Mike Couch October 24, 2015

Improving Student Enrollment With B2B Marketing Strategies

The problems of increased competition for students, staff, and research funding are putting a strain on higher education institutions, forcing many to completely re-invent their recruiting[…]

3min read

By Couch & Associates March 17, 2014

5 Benefits of Pay-Per-Click: Download

Pay-per-click (PPC) sometimes referred to as paid search advertising or search marketing, is a practice of online advertising, whereby sponsored links are purchased on search engine[…]

The Importance of Rebranding- Keeping Your Company in Shape

6min read

By Couch & Associates May 10, 2013

Importance of Customer Experience – 10 Important Stats in 2013

Better service and a better customer experience can contribute to greater customer loyalty. But how do you define a great customer experience? At Couch & Associates,[…]

5min read

By Couch & Associates March 21, 2013

6 Steps to Build Brand Loyalty

How do you build an enduring brand with loyal followers? As marketers, how do we focus on mastering loyalty marketing initiatives, and stay relevant and consistent[…]

5min read

By Couch & Associates March 18, 2013

Understanding Demand Generation

Demand generation is defined as the focus of targeted marketing programs to drive awareness and interest in a company’s products and/or services. The key ingredients of […]