Martech company insights and trends to help you take your business to the next level

This is an ever-evolving industry. If you’re interested in learning more about the latest marketing innovations, exploring digital transformation trends, or breaking down everything from reporting tools to martech stacks, we’re here to help. Here, you’ll find all the information you need to make considered marketing decisions.

Reach out Explore our thoughts
5 Benefits of Pay-Per-Click
3min read
By Couch & Associates March 17, 2014

5 Benefits of Pay-Per-Click: Download

Pay-per-click (PPC) sometimes referred to as paid search advertising or search marketing, is a practice of online advertising, whereby sponsored links are purchased on search engine[…]

Read more
The Importance of Rebranding- Keeping Your Company in Shape
6min read
By Couch & Associates May 10, 2013

Importance of Customer Experience – 10 Important Stats in 2013

Better service and a better customer experience can contribute to greater customer loyalty. But how do you define a great customer experience? At Couch & Associates,[…]

Read more
6 Steps to Build Brand Loyalty – Stay Top-of-Mind With Your Customers
5min read
By Couch & Associates March 21, 2013

6 Steps to Build Brand Loyalty

How do you build an enduring brand with loyal followers? As marketers, how do we focus on mastering loyalty marketing initiatives, and stay relevant and consistent[…]

Read more
Understanding Demand Generation
5min read
By Couch & Associates March 18, 2013

Understanding Demand Generation

Demand generation is defined as the focus of targeted marketing programs to drive awareness and interest in a company’s products and/or services. The key ingredients of […]

Read more
6 Things Marketers Need To Know About Google Analytics
6min read
By Couch & Associates February 28, 2013

6 Things Marketers Need To Know About Google Analytics

As a marketer, do you know what’s driving leads/sales to your website? Are you getting more out of your website by optimizing it effectively for search[…]

Read more
Marketing Automation 101: What B2B Marketers Need To Know About Marketing Automation
4min read
By Couch & Associates October 26, 2012

What B2B Marketers Need To Know About Marketing Automation

What is marketing automation? Marketing automation (MA) is the use of technology to manage and automate the process of nurturing prospects based on their interests until[…]

Read more