Expert insights on AI, marketing, and growth

This is a fast-moving moment. Whether you’re putting AI to work, modernizing your marketing and operations, or making sense of the tools and trends shaping growth, we’re here to help. You’ll find practical, vendor-neutral thinking to help you make confident decisions and act on them.

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Building A Strong Marketing Automation Foundation
3min read
By Couch & Associates March 6, 2016

Building A Strong Marketing Automation Foundation

If you are like me, you have probably seen TV shows that deal in home decoration or renovation where the goal is to ultimately go to[…]

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Tick, Tock, Tech Marketing
3min read
By Mike Couch February 28, 2016

Tick, Tock, Tech Marketing

How Agile Frameworks can be used for your marketing team too. Sprint to success! About a decade ago, Intel developed a manufacturing model which had two[…]

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When Your Funnel Is Busticated!
3min read
By Couch & Associates February 2, 2016

When Your B2B Marketing Funnel Is Busticated!

When two veteran B2B software chicks go to lunch, it’s pretty natural to talk shop. Within minutes my colleague says, “My funnel is busticated. What do[…]

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A New Cycle of Marketing
5min read
By Mike Couch January 14, 2016

New Cycle of Marketing Campaigns

Only data-driven marketing teams who work collaboratively can consistently create the ever-changing combination of message and media necessary to attract and nurture modern customers. Historically, even[…]

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Marketing Campaigns: A Scientific Approach
6min read
By Mike Couch December 4, 2015

Marketing Campaigns: Scientific Approach

Modern marketers are using empirical and measurable evidence to prove hypotheses, build learnings and create excitement for solving some of the most difficult problems they face[…]

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Robot Sales Teams (And Why They Won’t Work)
3min read
By Mike Couch November 4, 2015

Robot Sales Teams (And Why They Won’t Work)

Technology has enabled so much innovation and growth for Marketing and Sales so quickly that it’s easy to lose sight of the people behind the technology[…]

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