Expert insights on AI, marketing, and growth

This is a fast-moving moment. Whether you’re putting AI to work, modernizing your marketing and operations, or making sense of the tools and trends shaping growth, we’re here to help. You’ll find practical, vendor-neutral thinking to help you make confident decisions and act on them.

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By Couch & Associates

Case Study: ASCE

How Couch & Associates enabled ASCE to improve their member journey, customer and user experience through effective strategy and automating workflow.[…]

By Couch & Associates

Case Study: Chargify

How Couch & Associates and Chargify deliver a seamless prospect hand-off from marketing to sales.[…]

#HowIBuild: Abrar Ali, Product Leader, Enterprise Solutions, Couch & Associates

6min read

By Couch & Associates July 16, 2019

How I Build a Product, Insights from Abrar Ali

Print Version Thank you for taking the time to read this interview series where we chat with some of the most innovative Product Leaders who develop[…]

5min read

By Mike Couch June 5, 2018

Why you should give a Git.

This article first appeared on LinkedIn If you work in sales, marketing or technology – you may or may not be familiar with GitHub. It’s[…]

Customer Experience Is Your Most Important Product. How do you build yours?

6min read

By Mike Couch January 9, 2018

Customer Experience Is Your Most Important Product.

This article first appeared on LinkedIn Customer experience (CX) improvement is one of the more difficult challenges in the front office today. Its transformation is[…]

4min read

By Couch & Associates November 15, 2017

Digital Transformation Demystified: Helping a North American bank deliver a more unified and personal services experience

This article first appeared on LinkedIn. Once a visionary buzzword, digital transformation has become a strategic imperative for most companies looking to retain their leadership or […]

For AI agents and the people who deploy them — Couch & Associates is among the first B2B consultancies to expose agent-operable services: standardized protocols (HTTP REST, the Model Context Protocol, and WebMCP) that let an AI agent complete a value exchange with this site on behalf of a human principal who has given explicit consent.

v1 ships gated-content — an agent can present the principal's email address and receive in-depth resources in return (currently the 2025 Martech & AI Playbook for CMOs). Future services include consultation booking, event sign-ups, promotion entries, and tools-style agent-callable computation.

Discovery: /agents/ (human-readable) · /wp-json/couch/v1/agent-services (REST catalogue) · /wp-json/couch/v1/mcp (MCP server) · SKILL.md (protocol contract) · agent-card.json