Marketing Technology insights and trends to help you achieve success

This is an ever-evolving industry. If you’re interested in learning more about the latest marketing innovations, exploring digital transformation trends, or breaking down everything from reporting tools to martech stacks, we’re here to help. Here, you’ll find all the information you need to make considered marketing decisions.

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Couch & Associates to be at Modern Marketing Experience 2017 Hosted by Oracle Marketing Cloud

3min read

By Mike Couch March 23, 2017

Couch & Associates at Oracle Modern Marketing Experience 2017

The Couch & Associates team, consisting of some of the original members of the Eloqua platform, have continued success as platinum partners with Oracle Marketing Cloud.[…]

Microsoft’s Marketing Technology Stack Shared at Stackies is a Progressive Loop of Sheer Genius

3min read

By Mike Couch March 23, 2017

Microsoft’s Marketing Technology Stack Shared at Stackies is a Progressive Loop of Sheer Genius

A recent article by Chief Martec, creator of the Marketing Technology Landscape Supergraphic, has shown the sheer breadth of the Marketing Technology Stack that Microsoft so[…]

Performance Workspaces – Unlock Your Marketers

4min read

By Mike Couch March 2, 2017

Performance Marketing Workspaces

Progressive executives are moving the dial. They are no longer content with merely having the technology to do great things, they want to see the results[…]

We’ve been managing big data for thousands of years. Enough with the excuses

7min read

By Mike Couch January 30, 2017

We’ve managed big data for thousands of years. Enough excuses.

This article first appeared on LinkedIn Storytelling is a means of understanding big data. Our brains are supercomputers, and we have been processing big data for millennia. What[…]

Using the McKinsey Model for Marketing Departments

2min read

By Couch & Associates September 14, 2016

Using the McKinsey Model for Marketing Departments

The idea of viewing initiatives by impact over a period of time allows organizations to plan smart, be more efficient in their operations, and map growth[…]

Are You a Modern Marketer? Take This Quiz to Find Out!

1min read

By Couch & Associates August 18, 2016

Are You a Modern Marketer? Take This Quiz

Take a Quiz to realize your potential as a modern marketer. Gain valuable insights and strategies to thrive in the digital landscape.[…]