Expert insights on AI, marketing, and growth

This is a fast-moving moment. Whether you’re putting AI to work, modernizing your marketing and operations, or making sense of the tools and trends shaping growth, we’re here to help. You’ll find practical, vendor-neutral thinking to help you make confident decisions and act on them.

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5 Benefits of Pay-Per-Click
3min read
By Couch & Associates March 17, 2014

5 Benefits of Pay-Per-Click: Download

Pay-per-click (PPC) sometimes referred to as paid search advertising or search marketing, is a practice of online advertising, whereby sponsored links are purchased on search engine[…]

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The Importance of Rebranding- Keeping Your Company in Shape
6min read
By Couch & Associates May 10, 2013

Importance of Customer Experience – 10 Important Stats in 2013

Better service and a better customer experience can contribute to greater customer loyalty. But how do you define a great customer experience? At Couch & Associates,[…]

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6 Steps to Build Brand Loyalty – Stay Top-of-Mind With Your Customers
5min read
By Couch & Associates March 21, 2013

6 Steps to Build Brand Loyalty

How do you build an enduring brand with loyal followers? As marketers, how do we focus on mastering loyalty marketing initiatives, and stay relevant and consistent[…]

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Understanding Demand Generation
5min read
By Couch & Associates March 18, 2013

Understanding Demand Generation

Demand generation is defined as the focus of targeted marketing programs to drive awareness and interest in a company’s products and/or services. The key ingredients of […]

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6 Things Marketers Need To Know About Google Analytics
6min read
By Couch & Associates February 28, 2013

6 Things Marketers Need To Know About Google Analytics

As a marketer, do you know what’s driving leads/sales to your website? Are you getting more out of your website by optimizing it effectively for search[…]

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Marketing Automation 101: What B2B Marketers Need To Know About Marketing Automation
4min read
By Couch & Associates October 26, 2012

What B2B Marketers Need To Know About Marketing Automation

What is marketing automation? Marketing automation (MA) is the use of technology to manage and automate the process of nurturing prospects based on their interests until[…]

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