Martech company insights and trends to help you take your business to the next level

This is an ever-evolving industry. If you’re interested in learning more about the latest marketing innovations, exploring digital transformation trends, or breaking down everything from reporting tools to martech stacks, we’re here to help. Here, you’ll find all the information you need to make considered marketing decisions.

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The Business Case for Investing in MarTech Services

5min read

By Couch & Associates March 9, 2017

Business Case for Investing in MarTech

Marketers are in a constant scramble for resources. There are just too many campaigns to run, ideas to execute, and metrics to analyze, and not enough[…]

Performance Workspaces – Unlock Your Marketers

4min read

By Mike Couch March 2, 2017

Performance Marketing Workspaces

Progressive executives are moving the dial. They are no longer content with merely having the technology to do great things, they want to see the results[…]

We’ve been managing big data for thousands of years. Enough with the excuses

7min read

By Mike Couch January 30, 2017

We’ve managed big data for thousands of years. Enough excuses.

This article first appeared on LinkedIn Storytelling is a means of understanding big data. Our brains are supercomputers, and we have been processing big data for millennia. What[…]

Using the McKinsey Model for Marketing Departments

2min read

By Couch & Associates September 14, 2016

Using the McKinsey Model for Marketing Departments

The idea of viewing initiatives by impact over a period of time allows organizations to plan smart, be more efficient in their operations, and map growth[…]

Are You a Modern Marketer? Take This Quiz to Find Out!

1min read

By Couch & Associates August 18, 2016

Are You a Modern Marketer? Take This Quiz

Take a Quiz to realize your potential as a modern marketer. Gain valuable insights and strategies to thrive in the digital landscape.[…]

How to Justify the Value of Investing in Account Based Marketing

4min read

By Couch & Associates July 7, 2016

How to Justify Investing in Account Based Marketing

Over the years as Couch & Associates has built its portfolio of large revenue businesses, I have had the pleasure of working with customers on Account[…]